Most GTM teams struggle not because they lack ideas…but because they lack structure. Projects start fast but stall. Teams run in different directions. Leaders want clarity, but the data feels messy. Sales, Marketing, and CS often feel misaligned. That’s why I created the PATH Framework  — a simple, scalable system for planning and operationalizing large, complex revenue projects with confidence. Whether you’re running a CRM migration, redesigning your lead lifecycle, rebuilding reporting,...

Over the last year, I’ve watched multiple teams invest in AI in all the wrong ways. They’re excited, they’re curious, and they’re willing to experiment… but they’re placing energy in the wrong areas. As a result, they end up with no ROI, no measurable improvements, and no operational change — which is exactly what they wanted to avoid. If your organization is doing any of the following, your AI strategy is fundamentally broken (but fixable). 1. Your CEO Asked You to "Have an AI Strategy" —...

Revenue teams are dealing with more complexity than ever: more tools, more data, more decision-makers, rising quotas, and shrinking budgets. The companies that grow next year won’t be the ones with the biggest teams — they’ll be the ones with the best operational foundation . But most organizations don’t realize they need RevOps help until it’s already hurting their revenue. Here are the 7 warning signs  your business may need a RevOps agency — and what these problems look like in real life....