Over the last year, I’ve watched multiple teams invest in AI in all the wrong ways. They’re excited, they’re curious, and they’re willing to experiment… but they’re placing energy in the wrong areas. As a result, they end up with no ROI, no measurable improvements, and no operational change — which is exactly what they wanted to avoid. If your organization is doing any of the following, your AI strategy is fundamentally broken (but fixable). 1. Your CEO Asked You to "Have an

The sales landscape is more complex than ever: longer buying cycles, more stakeholders, and higher expectations all around. But if you lean into intelligent automation, you don’t have to scale headcount linearly to grow revenue. These three AI-powered platforms, not the legacy CRM giants, are helping modern teams work smarter, not harder. Apollo.io  — Smart Prospecting, Better Pipeline, Less Busywork For teams that rely on outbound or demand generation efforts, Apollo.io shi

Over the past two years, AI has gone from a buzzword to a daily reality in Revenue Operations. Most of us have experimented with AI tools...

If you’ve ever used ChatGPT and thought, “That’s not what I meant,”  chances are it wasn’t the AI — it was the prompt. Prompt engineering...

Revenue Operations (RevOps) has always been a function built on adaptability . Ten years ago, most companies didn’t even have a “RevOps...

If you’re in Sales, Marketing, CS, or RevOps, chances are you’ve heard the words “ChatGPT,” “RAG,” or “AI Agent” tossed around in...