15 RevOps Jargons Explained

Welcome to the world of Revenue Operations (RevOps)! 🚀

If you’re fresh out of university and stepping into your first RevOps role, you may feel like everyone around you is speaking in code: “We need to refine the framework, align on attribution, and adjust the funnel so quota attainment doesn’t tank our forecast.”

Don’t panic. You don’t need a secret decoder ring. You just need a quick crash course.

Here are 15 common RevOps jargons explained so simply that even a 10-year-old could get them.

1. Framework

Think of this as the skeleton of a house. It’s the bare-bones outline that holds everything up. In RevOps, a framework is just a simple structure for how we solve problems or organize processes.

2. Blueprint

If a framework is the skeleton, a blueprint is the detailed instructions—the recipe. It tells you exactly how to build something, step by step, so you don’t end up with a lopsided house (or a broken CRM).

3. Methodology

A methodology is just a step-by-step playbook for how to do something. Think of it like how you always follow the same steps to bake cookies: mix ingredients, preheat oven, bake, eat. Sales and marketing use methodologies to stay consistent.

4. Lifecycle

A lifecycle is just the different stages someone goes through. For customers, it’s like school:

• Kindergarten = stranger (they don’t know you yet).

• Middle school = prospect (they’re getting to know you).

• Graduation = customer (they’ve signed on).

5. Attribution

Attribution means figuring out who gets the credit. If you did your homework and both your mom and dad helped, who really deserves the gold star? In RevOps, it’s deciding if marketing, sales, or success should get credit for a closed deal.

6. Segmentation

Segmentation is just splitting people into groups. Like soccer teams divided by age or classes grouped by subject. In RevOps, it’s grouping customers by size, industry, or behavior so you can talk to them the right way.

7. Quota

Quota is the minimum goal a salesperson must hit. It’s like how many pages of a book you’re required to read before class tomorrow.

8. Target

Target is the stretch goal. It’s like aiming for an A+ even though you only need a B to pass. Quota = must-do. Target = want-to-do.

9. Pipeline

The pipeline is like a to-do list of all the deals sales reps are working on. Some are half-done, some are almost finished, and some are just starting out. It’s a line-up of “work in progress.”

10. Churn

Churn means when customers leave. It’s like a friend deciding they don’t want to play with your group anymore. Less churn = more friends sticking around = happier RevOps team.

11. ARR / MRR

• ARR (Annual Recurring Revenue): How much money comes in every year.

  
  

• MRR (Monthly Recurring Revenue): How much money comes in every month.

  
  

Think of it like your allowance. ARR = yearly allowance. MRR = monthly pocket money.

12. Funnel

The funnel is how leads move from being strangers → prospects → customers. It’s like a line of kids heading out for recess: lots start in line, fewer make it through the door, and only some actually play outside.

13. Conversion Rate

Conversion rate tells you how many people move from one stage to the next. It’s like inviting 10 kids to your birthday and only 6 show up. Your conversion rate is 60%. 🎉

14. Enablement

Enablement means giving people the tools and training they need to succeed. Like giving your soccer team uniforms, a ball, and a coach before the big game.

15. Forecasting

Forecasting is predicting the future based on today’s data. It’s like looking at the sky and guessing if it’ll rain — but for revenue. “If we keep closing deals like this, we’ll make $X next quarter.”

Final Thought: Jargon Is Just Shortcuts

Here’s the secret: RevOps jargon isn’t meant to confuse you — it’s just shorthand. It makes conversations faster once you know the code.

The fun part? Once you understand these terms, you’ll start seeing the patterns behind them. RevOps is really about making sure the whole business works together smoothly.

So next time you hear someone say: “We need to align the funnel framework and improve attribution for better forecasting,” you can smile and think: “Oh, you mean: let’s organize better so we know who gets credit and can predict the future.”

Understanding the language is just the start. Join the Reklik community to see how RevOps really works in action.