5 Signs You’re Wasting Your Time at a Company That’s Not RevOps Ready

Revenue Operations (RevOps) is no longer optional for growth-minded companies. It’s the connective tissue between Sales, Marketing, and Customer Success — the function that ensures the entire revenue engine runs smoothly.

But here’s the ugly truth: not every company is ready for RevOps. Some hire one or two people and expect magic. Others think “RevOps” is just another word for Salesforce Admin.

If you’re a RevOps professional, your time and skills are valuable. Don’t waste them at a company that doesn’t understand (or respect) what you do.

Here are 5 red flags that the company you’re working for isn’t RevOps-ready — and why you should consider running, not walking, toward a better opportunity.

1. Leadership Asks: “What is Revenue Operations?”

Let’s set the record straight: No one asks a Sales Leader, “So, what is Sales?” The same should be true for RevOps.

If leadership is asking you what RevOps is during an interview, it’s not curiosity — it’s a sign they don’t get it. Sure, you should be able to explain your approach. But if they equate RevOps to:

• “Just a Salesforce admin.”

• “The person I call when I need a report.”

• “Whoever sets up processes the way I want them.”

  
  

🚨 Run.

As the RevOps candidate, you should flip the script: “What does RevOps mean to you? How have you worked with RevOps in the past?”  Their answers will tell you if they see you as a strategic leader or just a button-pusher.

2. A Skeleton RevOps Team vs. a Massive GTM Org

Here’s another dead giveaway: The company has 1–2 RevOps people supporting:

• 30–50 Sales reps

• 10+ CX reps

• A large Marketing team

That ratio is broken.

💡 Healthy ratios look more like:

• 1 RevOps professional per 8–12 sales reps.

• 1 RevOps professional per 200–300 inbound leads per month.

• At least 1 CX Ops hire per 500–1,000 accounts under management.

  
  

If leadership expects a skeleton RevOps team to support a massive GTM org, it’s a sign they don’t value (or understand) what it takes to keep systems, processes, and data aligned. You’ll spend your days firefighting and your nights burning out.

3. Data Fudging Is Normalized

One of the biggest roles of RevOps is to create a single source of truth — the accurate, unbiased data that leadership can trust.

But if you see leaders fudging data to hit their own goals? 🚩

I’ve been in organizations where the Head of Marketing presented “adjusted” lead numbers because she was being comped on them. She didn’t care if they were right or wrong — it was about making her team look good.

If data integrity isn’t respected at the top, your RevOps role becomes meaningless. Find a company where leadership actually cares about truth, not optics.

4. Sales, Marketing, and CX Leaders Dictate System Setups

Let’s be clear: Sales, Marketing, and CX leaders do not own the system architecture.

Yes, they should share their goals and outcomes. But if they’re dictating how you set up Salesforce, HubSpot, or any other system — and you know it’s a bad design — it’s your reputation on the line, not theirs.

When poor system setup leads to bad data, they won’t take ownership — you will.

As a RevOps leader, your job is to ask: “What outcome are you trying to achieve?” and then design the architecture, processes, and workflows that deliver it. If you’re stuck following “rubbish setup guidelines” that you know will break, you’re wasting your expertise.

5. Conflicting Data Everywhere

RevOps is supposed to be the source of truth.

If you’re presenting a dashboard and then see a Sales or Marketing leader pull up their own version of the numbers — different, conflicting, and often designed to make them look better — you’re not in a RevOps-ready company.

Leaders should be working with you to surface the right data, not bypassing you to spin their own version. If multiple “truths” are tolerated, it’s chaos — and you’ll never win.

Final Thought: Protect Your Time and Talent

If you see these signs in your current company, here’s the reality: it’s not that you’re bad at your job. It’s that your company isn’t ready for RevOps.

• If they don’t respect the function, you’ll always be a firefighter, not a strategist.

• If they under-resource the team, you’ll always be behind, never ahead.

• If they tolerate bad data or silos, you’ll never have the influence to fix what matters.

  
  

Your skills are valuable. Don’t waste them at a company that reduces RevOps to “just Salesforce admin.” Find an organization that’s ready for true alignment, trusts you to architect processes, and values RevOps as the growth engine it is.

Because the right company won’t ask, “What is RevOps?”  They’ll ask, “How do we scale it?”

If you want to surround yourself with professionals who get it — and learn how to thrive in companies that actually value RevOps — join the Reklik Community. It’s where GTM pros sharpen their skills, share real stories, and build the kind of careers (and companies) that are RevOps-ready.